Serve the people as the core of civic morality, socialist moral distinctions and superior to other social forms of morality and significant sign. It is not only the requirements of the Communist Party members and leading cadres, but also the requirements of the masses. Every citizen, regardless of the social division of labor, and capabilities, are able to serve the people through different forms in their own posts do. Must continue in the new situation, with great fanfare advocacy ethics of serving the people, the idea of serving the people into a specific code of ethics. To guide people to correctly handle the individual and society, competition and collaboration, and rich first community relations of the rich, economic and social benefits, to promote respect, understanding and caring for people, and carry forward the spirit of socialist humanitarianism, for the people to do more good for society oppose money worship, hedonism and extreme individualism, the formation of good morality reflects the superiority of the socialist system, promoting healthy and orderly development of the socialist market economy.
The position of the people on the value of the good and bad, pros and cons, good and evil, beauty and ugliness of the so-called values, perceptions, attitudes and choices. Integration and digestion of long-term repeated by the complex and diverse values, eventually forming a value system that embodies a concept of social value. Social values is to review, observe, anticipate one of the ruler of a level of social development. Since the reform and opening up, China's social values have undergone significant changes.